Vision
To build a strong, united and well-coordinated movement that supports the re-election of His Excellency President Dr William Samoei Ruto, C.G.H.
Mobilize. Organize. Coordinate.
Tutam Mashinani is a political lobby group and grassroot organization whose primary agenda is to mobilize organizational and public support towards the re-election of His Excellency the President Dr.William Samoei Ruto C.G.H.
Introduction
Who We Are
We provide a structured platform for coordinating grassroots engagement, public participation, leadership communication and activities supporting the president’s re-election agenda.
Our Purpose
Our purpose is to mobilize organizational and public support to secure another term in office for His Excellency the President Dr.William Samoei Ruto C.G.H.
Mission
To mobilize, organize and coordinate grassroots and public support for the re-election of His Excellency the President Dr.William Samoei Ruto C.G.H. through effective messaging, public engagement, research, voter mobilization, stakeholder partnerships and coordinated grassroot mobilization.
What We Do
Our Key Functions
Our Key Functions will also include:
Message shaping and public advocacy
Voter mobilization
Grassroots mobilization
Re-election campaign coordination
Public engagement and communication
Community Outreach
Leadership and Civic Education
Stakeholder Coordination
Research and public opinion
Programme One
Civic Education
- Tutam Mashinani will promote civic education and peaceful participation among young people at the grassroots level.
- The programme will emphasize the importance of rejecting political violence, protecting public property and avoiding activities that may place young people or their communities at risk
- We shall encourage young people to participate in political and civic processes peacefully and lawfully, while promoting dialogue, tolerance, respect for differing opinions and responsible citizenship
- The organization will also provide information on government programmes, development initiatives and opportunities available to young people, enabling them to make informed decisions and participate constructively in National affairs.
Programme Two
Youth Empowerment
- We shall encourage young people to take advantage of opportunities in education, skills development, employment, entrepreneurship and business particularly opportunities available through government and other development programmes.
- Our objective is to empower young people with information and practical knowledge that can help them improve their livelihoods, participate meaningfully in their communities and contribute positively to national development
Where We Concentrate
Key areas of focus
Civic and voter education
Peaceful political participation
Prevention of political violence
Youth empowerment and leadership
Education and skills development
Employment and entrepreneurship opportunities
Community development and responsible leadership
How We Campaign
Our Strategy
Our Messaging and Branding
- Our catchy slogan is- Tutam Mashinani
- We shall use a relatable political language in our campaigns that will build trust with voters, it will be energetic and sincere
- We shall articulate clearly the development projects that each ministry has undertaken for the last four years, we shall clearly outline what the president has done and what he intends to do once re-elected to improve voter’s daily life and their economic well being
- Part of our strategy is to have a presidential billboard in every constituency for visibility, branding and marketing
Media and Social Media
- We shall have and create specific tailored content for political platforms like TikTok and YouTube, image and text combinations for facebook and Instagram and real time updates for X
- We intend to combine high reach television and radio commercials with targeted digital display ads on trusted news and media sites to build broader name recognition for the president
Grounds Operation and Grassroot Mobilization
- We shall invest in field operations, including door to door outreach and community events driven by local grassroot volunteers
Feedback Driven Campaigns
- We shall continuously gather real time feedback from our field operations and digital popularity surveys as we fine-tune the grassroots campaign messaging as the race evolves
Talk To Us
Contacts
Hon Chapa ilale
National Coordinator